P008 → Kempinski Hotel Marketing Materials
Project: The Kempinski Hotel’s room and suite calendar
Role: Design research, design ideation, visual conceptualization
In this project, I focused on creating a cover that blended intricate patterns inspired by ancient Chinese art to honor the Year of the Horse. Following Kempinski’s brand guidelines, I adopted a Western-style calendar layout to make it familiar and user-friendly for the hotel’s international clientele. This balance of cultural celebration with practical design aims to enhance the guest experience, offering them an accessible and visually rich item that bridges traditional Chinese art with contemporary usability.
The ancient Chinese art of horses and the calendar page
Project: The Kempinski Asian Pacific Collection Dictionary
Role: Design ideation, visual typography
Brochure pages display