P002 → BayPie Branding
Project Preview: BayPie is a China-based pet food company dedicated to bringing healthy, organic, affordable pet food to the U.S. market.
Role: I collaborated closely with clients to research consumer needs and develop comprehensive design guidelines aligned with the brand’s vision and market demands. This approach helped BayPie’s brand identity resonate with its target audience while standing out in a competitive market. It highlighted the company’s commitment to quality, enhanced customer recognition and loyalty, and drove business growth. The products are performing well on Temu, Amazon, and various other e-commerce platforms.
Logo, color palette, fonts
E-commerce listing pages
Packaging, campaign materials