P007 → Bayer Brochure in China
Project: The Bayer Group in China
Role: For a typography-focused design in a Bayer brochure tailored to the Chinese market, the design approach I conducted aligns with Bayer's brand identity while being mindful of cultural and visual preferences in China.
I crafted a cohesive design highlighting their commitment to innovation, healthcare, and sustainability. Each spread uses large, impactful images of real-life research settings, with balanced text that enhances the visuals. The typography is carefully structured for readability. The design remains engaging and informative through storytelling elements, tailored to resonate with the Chinese audience.
Display of the Brochure
Project: Bayer China Ten Point Plan